Eleiko and Ovako strengthen partnership to push forward low carbon steel solutions



Today Eleiko, a leader in premium weightlifting equipment, together with Ovako, a prominent steel manufacturer known for its high-quality clean steel, are excited to announce the strengthening of their historic partnership, which dates back to 1957. This collaboration is set to promote revolutionary low carbon footprint solutions in steel production and products. 


The newly signed agreement highlights key initiatives including:

  • A firm commitment to supply and utilize world-leading low carbon footprint steel for Eleiko products.
  • Ovako has agreed to reserve production capacity to meet Eleiko’s demand for low carbon footprint steel.
  • The incorporation of CO2e parameters in product specifications, enhancing transparency and sustainability.
  • Joint marketing initiatives aimed at advocating for sustainable industrial practices, particularly in the Nordic region.


Marcus Hedblom, President and CEO of Ovako, commented on the partnership, stating, "Our longstanding relationship with Eleiko is built on a shared vision for sustainability and excellence. This enhanced collaboration is a testament to our dedication to developing leading carbon-efficient steel solutions that not only meet but exceed our sustainability goals.


Similarly, Erik Blomberg, CEO of Eleiko, noted, "By intensifying our partnership with Ovako, we are advancing our ongoing improvement work for sustainability in the fitness and weightlifting equipment industry. Together, we are pushing the boundaries of what is possible in terms of environmental stewardship and product quality."


As global industrial sectors increasingly commit to science-based climate targets and as legislative pressures mount to lower emissions, both Eleiko and Ovako recognize the strategic importance of early adoption of decarbonization. This partnership marks a proactive step towards climate leadership in the steel and fitness equipment industries.


Saiva Zalkalns
Director and Head of Group Communications
+46 (0) 8 622 13 17


About Ovako At Ovako, we specialize in clean, high quality engineering steel tailored to the needs of customers in the bearing, transport, and manufacturing sectors. Our high-quality steel not only ensures lightweight and resilient products but also enables more sustainable and environmentally friendly solutions. Committed to sustainability, we achieved carbon neutral operation in January 2022, with a production based on recycled steel and fossil-free electricity. With 2900 dedicated employees and a global presence spanning over 30 countries, along with approximately EUR 1.1 billion in sales, Ovako, a subsidiary of Sanyo Special Steel and a proud member of Nippon Steel Corporation, stands at the forefront of the steel industry. Our purpose is clear: Together we create steel for a decarbonized society. Discover more about our innovative solutions at www.ovako.com, www.sanyo-steel.co.jp, and www.nipponsteel.com



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